First, the numbers.
The good news: Over four thousand impressions. That’s pretty cool. 81 clicks is decent.
The bad news: these impressions didn’t really translate into more people downloading my application. I now hover around 35 active weekly users, up from around 25. This is awesome, but I have a feeling that these additional users are more due to my buddy Avanish promoting my app on his social media channels.
I’m probably going to close this campaign. It was fun, and a good learning experience, but since I’m not making any money from the application, it doesn’t benefit me to continue marketing it.
Happy Tax Day!